The crucial lack of correspondence betwixt a definite horse and a
hobby equine is that you can get off a valid equid. And
one of my sideline horses is recitation the fairness in
advertising. That's not a mistake.

Telling the actuality in straight correspondence selling is crucial
for your long-run credibleness. And long likelihood.
Lying is e'er wrong, even when it makes you
money.

Being shortest next to your shortest post prospects and
customers is central if you privation to living them. And
nowhere is this more heavy than on your traveler
envelope. Lose visual percept of the fact here and you'll mislay
sight of your patron for angelic.

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As Exhibit A I invite your concentration to an packet
mailed to this potential sucker by the nice kindred at
Reader's Digest. This envelope is renowned in the wholesale
as a "faux get across courier packet." Faux is French
for fake, false, charlatan.

The packet looks and feels similar an envelope from a
courier guests. It is significant. It is ready-made from massive paper
stock. It is red and blue-black. It says: "EXPRESS DAY
TIMED DELIVERY" on the advanced and fund. It says "TIME-
SENSITIVE DOCUMENTS ENCLOSED."

This envelope even features the zipper-style opening
device, the genus found on courier envelopes. It even
features a simulated barcode, the like that the traveler
scans next to a hand-held referee when you gestural for the
package.

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The danger beside this envelope is that it is a lie. It was
not delivered by a courier. It is not an "express day
timed transfer." Just stare at the high right-hand
corner and you'll see that this envelope was armoured
using Canada Post's step-down Addressed Admail
postage.

So, what looks similar a time-sensitive, secretive
document rushed to me by same-day courier is
actually a sweepstakes elevation bulk mailed at the
cheapest charge possible, and credible armoured to
hundreds of thousands of remaining strangers cross-town the
continent. Which means, in my book, this packet is
a lie.

My direction to Reader's Digest is that they explain to the fairness
from scabbard to cover, plus the concealment. I won't buy
from a liar, not more than once, at any rate. As the old
saying goes, "Fool me once, disappointment on you. Fool me
twice, misfortune on me."

See the offensive nonfiction at [http://www.sharpecopy.com/ezine_images/RD-fake-express.jpg]

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